Move aside millenial pink, a dusky mauve is stepping in as Dulux’s color of the year for 2018. According to paint brand Dulux, Heart Wood represents the warmth of natural wood, offering comfort during a time of change. In the spirit of homecoming, this muted gray and pink tone is said to bring refuge and tranquility amidst rapid technological advancements and uncertainty around the world.
Researchers and trend forecast experts looked at emerging global trends that impact people’s daily lives and found information saturation as the prevailing mood of the moment. With this year’s theme “A Welcome Home”, Heart Wood promises to transform homes into sanctuaries where people can recharge, find comfort and take it easy.
Heart Wood is featured in Dulux’s ColorFutures palettes to show the versatility of the hue in interiors, combining complementary shades of blue, purple, clay and sea green. These four color palettes – The Heart Wood Home, The Inviting Home, The Comforting Home and The Playful Home – aim to help homeowners find their own unique style and mood that fits their home best.
What do you think of Heart Wood? Let us know what you think in the comments below!
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*All images are courtesy of Dulux