HEYTEA Localized Its Interior Design | NONAGON.style
HEYTEA: You Can Tell Its Aspiration from the Interior Design

HEYTEA: You Can Tell Its Aspiration from the Interior Design

COME IN AND ENJOY THE TEA!

Cristina Ng
Written by –
Cristina Ng
on September 9th 2019
As a Gemini, Cristina is always curious about life and pursuing to challenge herself. She is invested in telling good stories to more people and zealous about video shooting and editing.

She believes to be new is to be young again.
Project:

HEYTEA New Store in Shanghai

Design:
Photographer:

Shao Feng

As a pioneer of the emerging brands of tea drink in Chinese market, HEYTEA knows how to communicate with customers not only in verbal ways but also in spatial ways. Designed by local architecture firm—DAS Lab, its new store at Hongqiao Xintiandi, Shanghai, displays the balance between the store’s business performance and the brand’s cultural value. Follow us to come in!

HEYTEA: Brand | NONAGON.style

Extended from the brand’s identity — “inspiration of tea”, DAS Lab blends the territorial symbol and the contemporary retail under spatial context. The concept of the design is based on three parts:

 

  • Combining internationalized aesthetic with the territorial symbol;
  • Creating a highly recognized focal point;
  • Accomplishing the reproducibility of construction material and crafts.

 

HEYTEA: Looking into the store | NONAGON.style
HEYTEA: Looking into the store | NONAGON.style

This around — 1300 — square — feet venue is structured by stainless steel in sliver gray with large area of red mortar coating, which simulated the texture of rammed earth, a kind of Chinese traditional material. The massive and decorous red mortar contrasts sharply with the lightness of the structure. Then an oriental sense of control and release is a spontaneous overflow within the space.

HEYTEA: Contrast between stainless steel and red mortar | NONAGON.style
HEYTEA: Contrast between stainless steel and red mortar | NONAGON.style
HEYTEA: Structured by stainless steel in sliver gray | NONAGON.style

The conception of the space started with a section. Light penetrates the interior through the rectangular openings on the facade, then cut by the double-height oblique ceiling into a new architectural form. The principal designer Li Jingze explained they wanted to provide people a new boundary of spaces and a new experience of physical perception by such a powerful approach.

HEYTEA: A new boundary of spaces | NONAGON.style
HEYTEA: A new boundary of spaces | NONAGON.style

Brand is a medium for cultural communication. For this Chinese tea chain, its unique identity is vividly established by responding to the oriental context, regional culture and business performance. The design not only goes along with customers, at the same time, it also intensifies their understanding and impression of the brand.

Do you like the design concept of HEYTEA? Or is there any other store design inspiration you want to share?  Welcome to interact with us in the comments below!

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