Sims Hilditch: Primrose Hill Townhouse Tour |
Country Living in the City with Sims Hilditch

Country Living in the City with Sims Hilditch

A Primrose Hill townhouse is transformed

Written by –
Jess Ng
on March 4th 2019
Born and raised in the UK, Jess is NONAGON’s resident historian turned marketer turned writer, drawn to Hong Kong by the lure of dim sum breakfasts and bustling city life. A foodie who loves to cook, food occupies 70% of her brain 90% of the time. When not eating, Jess can typically be found buried in a book or obsessing over making NONAGON’s Instagram #feedgoals.

Primrose Hill Townhouse


If anyone were to succeed in bringing a slice of country living into the heart of the city, it would be Emma Sims Hilditch. The Sims Hilditch name is, after all, practically synonymous with modern rustic luxe. Whether designing for an uptown Knightsbridge apartment or re-invigorating a grade II listed family home in the Cotswolds, the designer and her team are experts at infusing every one of their spaces with that classic English country aesthetic. Who better to take on the task of transforming a smart Primrose Hill townhouse for a client who craved pastoral warmth and cozy? Keep scrolling to see more.

Bright country-inspired kitchen with tile backsplash and marble counter designed by Sims Hilditch |

Country Strong

With a beautiful country home already to their name, the owners of this handsome London abode had their hearts set on recreating the warmth and homeliness of their rural lifestyle in the city. “Our brief was that it should not feel like a typical London home, but should reference our client’s love for the English countryside,” explains Sims Hilditch.

Modern classic living room with traditional fireplace detail and neutral color scheme designed by Sims Hilditch |

“The design needed to fulfill the practical functionality of an easy-to-run home for someone working long hours in the city, while also being a welcoming retreat at weekends.”

Contemporary modern classic dining room with blue dining chairs and natural textures designed by Sims Hilditch |

Working History

More often than not, renovation projects come with whole a host of unforeseen complications and troubles. Yet with the Primrose Hill Townhouse, it seems everything went without a hitch. It helped that the Sims Hilditch team had worked with these clients before. “This allowed [us] to work efficiently, knowing the client well and understanding their palette preferences for their city home,” notes Sims Hilditch.

Contemporary home office with gray and blue color scheme and bright skylight designed by Sims Hilditch |

What’s more, while the property was a little dated, there wasn’t anything structurally wrong with the building itself. The only major work was converting the back of the basement into an office, utility space and cloakroom.

Modern classical master bedroom with deep gray wall paint and fireplace detail designed by Sims Hilditch |

Bold and Beautiful

While a typical Sims Hilditch project favors a predominantly neutral color scheme, this city home embraces a bolder palette. Beautiful cobalt blues, dark grays and rich browns feature throughout.

Dark gray master bedroom with blue accent chair and traditional fireplace designed by Sims Hilditch |

“We really enjoyed creating the color scheme for the master bedroom,” reveals the designer. “The wall paint was quite dramatic for us, however, it worked really well with the proportions of the room.”

Formal drawing room with a modern classic aesthetic and heavy damask drapes designed by Sims Hilditch |

It’s In The Details

One thing that always impresses about a Sims Hilditch design is the diligent attention to detail. And that especially comes through in the formal drawing room.

Formal drawing room with framed map art detail designed by Sims Hilditch |

For instance, original features, like the ornate cornices, hark back to the historic roots of the townhouse. Meanwhile an abundance of texture – such as the embroidered damask drapes – bring depth and richness to a stylistically simple space. Even the framed map art pieces were recolored so as to fit seamlessly into the scheme.

Formal drawing room design by Sims Hilditch with traditional fireplace detail and neutral color scheme |

“Space is always an issue in the city, therefore we needed to ensure we prioritized the space to their lifestyle. We incorporated a utility space that could be exposed and closed away with bi-folding doors when they were entertaining guests.”

Functional utility room with bi-fold doors designed by Sims Hilditch |

Country Living in the City

Combining classic design with functionality, the Primrose Hill Townhouse fulfills the client’s brief to a tee.”[Sims Hilditch] has created us the most wonderful home we could have ever imagined. And the process has been a real pleasure,” confirm the owners.


Overall, by imparting their signature rustic charm on a London townhouse, Sims Hilditch demonstrates with aplomb how to create a pastoral refuge in the midst of urban city living. It seems it might just be possible to have the best of both worlds after all.


For more from Sims Hilditch, check out their top tips for creating a home for all the family.


Head to our social media for more design inspiration! Catch us on Facebook, Instagram and Pinterest.


No products in the bag.

Stay Updated
Sign up for our newsletter and get the latest home tours and giveaways.
Sign up for our newsletter to get the latest home tours and giveaways.